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  • 6
    Jun
    2014

    25-year-old CBS hoops reporter Allie LaForce is turning heads for all the right reasons

    Female journalists in the male-dominated sports industry battle for the next story and against the perception that the way to move up is through looks. Allie LaForce pays no attention to that stuff.

    “I’m not really affected when people say you’re just a pretty face,” she said. “It’s insulting, but women have come a long way and it’s our job to make sure women continue to grow and gain respect in this business.

    “I know that I played basketball, I know the sport, I know that I have the credentials and have worked hard to be where I am and that’s all I need. If some person on Twitter that has two followers is telling me that I don’t know what I’m talking about, that means nothing to me. My bosses, what they tell me, and what my mentors tell me, that’s the stuff that matters. You just have to have enough confidence to know that you belong on this stage and are doing a good job.”

    And LaForce, 25, is doing just that. Hired by CBS almost two years ago, she’s worked her way up to covering this year’s NCAA tournament on the sideline with one of the network’s top broadcast teams in Verne Lundquist and Bill Raftery. She’s provided viewers with unique insight and stories. During a second round game in Buffalo between St. Joseph’s and UConn, LaForce scored an adorable interview with internet sensation Philip Martelli, the 4-year-old grandson of Hawks’ coach Phil Martelli. http://ftw.usatoday.com/2014/03/cbs-hoops-reporter-allie-laforce

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