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Dena Muehlfeld

Hometown: Cypress, CA

BIO

Dena Muehlfeld is the Supervisor of the Digital Multimedia department at the Miss Universe Organization. Dena attended the University of California, San Diego and achieved a B.A. in International Studies - Economics. While attaining her undergraduate degree, she worked as a Project Assistant in UCSD’s Campus Budget Office analyzing the financial fiscal year revenue and expenditures for the university’s $2.6 billion budget. In 2009, Dena had the opportunity to study abroad in Madrid, Spain at Universidad Antonio de Nebrija.

Dena started working for the Miss Universe Organization in 2010 in the Marketing and Business Development department. She worked arduously in securing new corporate sponsorships, endorsements, partnerships and generating new revenue ideas. The marketing department at the Miss Universe Organization wears many hats and Dena supported several roles including: brand strategizing, grassroots approach to advertising, advertising creatives, sponsor maintenance, monitoring ROIs and much more.

In January of 2012, Dena switched roles and is now the Supervising Producer of the Digital Multimedia Department. Dena oversees the creation, direction and production of every film, video and webcast produced on location and during the year for Miss Universe, Miss USA and Miss Teen USA. In addition, Dena works on the content, ad management and creative flow for the three Miss Universe Organization websites (missuniverse.com, missusa.com and missteenusa.com) and social media platforms (Facebook, Instagram, Pinterest, Twitter and YouTube). She continues to work to increase the brand's loyalty and visibility on a global level.